Inês Sousa

Event Marketing Specialist
Inês is an Event Marketing Specialist at Superside.
Inês's articles
Live webinar recording repurposed into short clips for social posts, product updates and buying committee emails
VIDEO MARKETING
•
VIDEO PRODUCTION
• 14 min to read

How to repurpose webinar content into clips that work

Most enterprise B2B marketing and demand gen teams have a rich source of video content at their disposal: webinar recordings, conference talks, panel discussions and customer sessions. The strongest moments in these videos can become clips that reach buyers on more channels. Reuse is already common. Wistia's State of Video Report 2026 found that almost 90% of teams reuse their webinar content. Publishing on-demand recordings on landing pages is the most popular approach, followed by social media posts. A third of webinars still pull in plays three months after the live event, which shows their value can extend well beyond recording day.