Thursday, Nov 19 · 11 AM ET · Virtual
Get your team
AI-ready for 2027
In this virtual summit, see how marketing and creative teams are getting AI-ready, from video and ad creative to content systems and live campaign building.
We’re sharing real workflows and systems from teams already doing the work. Plus, four checklists that turn theory into a plan you can take back to your team.
Please join us.
Learn from the brands doing it best
the lineup
Our speakers
Shift summit schedule
What’s on the agenda
One question runs through the day: How do you get your team AI-ready for 2027?
We open with a candid conversation between senior leaders at Wix and Superside. Then, four practical sessions show how real teams do it, and each one ends with a checklist you can take back and use. Every session leaves time for live Q&A with the speakers.
11 AM ET
Your 2027 plan starts now
Creative demand keeps growing, and the teams pulling ahead are changing how work gets done, not just adding tools. This opening sets up a day built around one question: how do you get your team AI-ready for 2027?
Paul Crafford , Superside
11:10 AM ET
How to get your team AI-ready for 2027
79% of creatives believe AI is the biggest force reshaping teams. So how can we prepare for 2027? Built for senior marketing leaders, this conversation shows how Wix and Superside are tackling team structure, judgment and shipping on-brand creative... while also rebuilding how you work.
Alyssa Boisson , Superside
Paula Ximena Mejia , Wix
11:40 AM ET
How to un-slop your AI video process
Is AI video doomed to look like slop? Not if you stay in control. In this session, see how Figma Weave’s node-based workflows and generation effects work, and how enterprise teams use them to make repeatable video that still has real craft.
Julia Merino , Superside
Manuel Bueno , Superside
Ron Baranov , Figma Weave
12:10 PM ET
How to scale ad creative like a team 10x your size
Growth teams need more assets, more tests and faster turnaround, but quality can’t slip. In this session, see how Superhuman's team scales growth creative with AI, and tests copy and CTAs inside brand guardrails.
Cassandra Gill , Superside
Sascha Hopson , Superhuman
12:40 PM ET
How to create content systems with AI
AI's future is all about better systems. A system your whole team (even non-creatives) can run is the goal. In this session, learn from Hubspot how to build one, from shared prompts and brand voice to quality checkpoints and distribution.
Richard Swain , Superside
Ariel Gonzalez , HubSpot
1:10 PM ET
How to build a campaign in 20 minutes with AI
Can a team build a campaign live in 20 minutes? In this session, two Superside creatives use AI for strategy and concepting: they analyze past campaign performance, test new concepts and scale the winner across formats.
Kae Neskovic , Superside
Joshua Roscoe , Superside